A true phenomenon on Instagram and TikTok, you can't have missed the "Clean Girl" trend. But what is it really? We'll give you all the tips for achieving this famous, ultra-trendy style this year!

With 29.5 million occurrences of #CleanGirlLook , this beauty trend is a real fashion phenomenon. If by its name you think that this "clean girl" trend is aimed at dirty girls, not at all you are wrong! The "clean girl" is this girl that we see everywhere on Instagram. She has a minimalist look, and a sober beauty routine . It's the falsely neglected look of a model between two shows or two planes. Originally evoking a specific makeup style, today this trend is applicable to just about everything: outfit, hairstyle, makeup, even the decoration of your home...

If there was one expression to define this trend, it would be: "Less is more"! So, the less you do, the better! The keys to success lie in a dreamy, slightly glowy complexion, bushy eyebrows, a natural look, and a mouth to die for.

A skincare base for glowy skin

The "clean girl" will take extra care of her skin by using purifying skincare products. Skin is clean and needs to breathe. If you have dry skin, exfoliation is essential to achieve the smoothest possible foundation. The key to success is to start on the right foot, with a primer that contains mica particles and will leave skin glowing and healthy.

A fresh complexion for a healthy glow

Once you've established the right foundation, work on evening out your complexion with natural foundations or a tinted BB cream, which will subtly enhance your skin without completely masking it. Opt for a product that blends into the skin to create a second-skin effect. And to enhance your complexion, you can add a little pink or even peach blush. We recommend choosing a creamy texture to maintain a beautiful glow.

Well-defined eyebrows and eyelashes

Often paired with this look, the famous laminated brow that's featured on all the top makeup artists' Instagram accounts! The trick is to find a waxy product that will help you shape your brows without overdoing it.

The trick is to brush and style your eyebrows upwards using a simple clear mascara. This will discreetly enlarge your eyes... without even realizing it! Finally, don't use a black pencil or eyeliner. Instead, opt for a simple lengthening mascara.

Our beauty tip: If you don't have eyebrow mascara and don't want to buy any, take a slightly damp eyebrow brush and rub it on Marseille soap , then gently brush your eyebrows with it. The soap will help set your eyebrows and ensure they stay put all day long.

Pssst, be careful not to apply too much, so as not to get a "wax" effect that is too pronounced and unsightly.

A vibrant natural look

When it comes to beautifying your eyes, once again, you'll want to go for a natural look . We're going for a touch of mascara, preferably brown for a "made-up-unmade-up" effect , and if you want to intensify your look a little more, choose a slightly colored eyelid with a nude, glittery eyeshadow.

A nude mouth to die for

No more flashy red lips, we want natural! Start by exfoliating your lips to remove any residual dead skin and get smooth, plump lips, and apply a moisturizing balm . To color them, choose a shade that will enhance their natural color with a gloss or lip enhancer , and that's it!

When it comes to hair, the "clean girl" isn't the type to spend hours fussing with her hair. A sleek bun is undoubtedly a must-have for achieving the "clean girl" look. Smooth your hair back using a matte-finish gel or pomade. Create a messy bun in the center of your head for a chic and distinguished look.

Not a fan of the bun? You can also opt for loose, wavy hair. Simply stunning!

When it comes to fashion, the clean girl follows a timeless style, betting on basic pieces and a neutral color palette . According to fashion influencer and TikTok star Anna Sitar, to follow this style, you need pieces like: a white shirt, a black or white t-shirt, jeans, and flowing dresses. (Psssst, find our essentials for adopting the clean girl look in the Kza wardrobe)

Hailey Bieber is very inspiring in this regard! Sometimes streetwear with simple jeans and a white t-shirt, sometimes elegant with a fitted ecru dress, or even sporting a more elaborate look with a black mini dress, what can I say except: WOW!

We told you, the look of a clean girl is a simplistic look but in reality well studied and which requires some effort. And your manicure is not to be excluded! Once again we want natural, we prefer ultra nude shades , sometimes called "milky" (a color referring to the whitish color of milk), or even "iced donut" .

And once again, in this arena, Hailey Bieber is the undisputed queen of the clean girl look.

Our tip? If you want to emulate your favorite it-girl, opt for a chrome powder by applying it and rubbing it in with a brush, and you'll easily achieve the season's trendy effect.

More of a lifestyle than a trend, your home decor should draw inspiration from contemporary design and art deco . They are the cornerstone of the "clean girl" interior, but they also draw on the biophilic aspects of natural materials —love of life—functionality, as well as tactile textures and shapes , such as wood and stone.

Simple yet striking outlines feature heavily, while a muted color palette of neutrals such as cream and beige work alongside soft shades of brown and green to add depth.