In an increasingly complex, fast-paced, and noisy world, "Quiet Luxury" is emerging. This approach to luxury is characterized by elegant simplicity and refined discretion, challenging bling in favor of quality, authenticity, and sustainability.

Quiet Luxury is based on a fundamental idea: less is more . He favors clothes and accessories of high quality , carefully designed, in noble materials and with meticulous attention to detail, rather than items saturated with extravagant logos and prints. This approach emphasizes simplicity and minimalism (revisited), creating a clean and timeless aesthetic .

The cause of its rise to power can be offered to Gwyneth Paltrow , who in 2016, appearing for a week in court for a skiing accident she caused, appeared dressed in designer pieces, devoid of logos, highlighting this new form of elegance What Quiet Luxury is. Presenting herself with noble and durable materials that don't advocate big brand advertisements, Gwyneth Paltrow has made a lot of people talk about her.

Authenticity and Comfort

The Quiet Luxury celebrates authenticity products and brands. Consumers are looking for brands with a history, quality craftsmanship, traceability, and a true passion for quality. Comfort is essential in Quiet Luxury. Opt for well-fitting clothing that is comfortable to wear but remains chic and dressed .

Escape the Visual Chaos

In an age where flashy logos and extravagant designs are commonplace, the Quiet Luxury offers a visual refuge . It attracts those who seek to stand out with a discreet elegance rather than extravagance. Look for items that don't ostentatiously display the brand. Quiet Luxury is all about subtlety.

Minimalism Revisited

Revisited minimalism has become a way of life for many people. Quiet Luxury is part of this trend by offering refined articles that fit perfectly into a minimalist lifestyle. Neutral tones and timeless colors are the basis of Quiet luxury. These warm, solid colors are safe havens that are important to embrace when fashion moves at breakneck speed; basics are the safe haven to have. Select pieces that will remain relevant for years to come, rather than succumbing to fleeting trends.

The Quiet Luxury embodies a reaction to the tumult of our times , by highlighting Authenticity and sustainability . Generations of fast fashion have followed one another, leading to an ethical question: the environment. How can we consume less while consuming well? The question of fabric sustainability then takes on its full meaning, highlighting the desire to consume high-quality products that last for years.

Sustainability and Ethics

Today's consumers are increasingly aware of the environmental impact of their clothing choices. Quiet Luxury favors quality pieces that have a long lifespan , thus reducing overconsumption. It is a new mode of responsible consumption.

An Ecological Gesture

This trend develops a A new approach to fashion , perhaps educating future generations to a responsible way of consuming at a time when fast fashion is struggling to disappear. Quiet Luxury focuses on pieces with a higher cost of use than a purchase cost, trying to eliminate ephemeral modes of consumption where trends are constantly growing.

The rise of this "Trend"

The rise of this trend can be explained by the promotion of sustainable consumption by the most influential. The sobering of clothing of the Kardashian family, who are now promoting simplicity and turning their image towards a simpler and classier image. Bling-bling is (finally) retiring to make way for a fashion that is not new but a revisited timeless fashion. The catwalks are proof of this, highlighting the simplicity that heralds a fashion that is simple but worked, daring but courteous, timeless but adapted.

A return to true values ​​seems necessary in an era where ethical fashion and environmental issues are on the rise. Our favorite fashion icons are adopting it with style; it's not uncommon to see Kendall Jenner, a youth icon, dressed in classy yet understated clothing.

Our favorite celebrities are also adopting it with style!! Whether it's the beautiful Hailey Bieber or the Swedish model Elsa Hosk, including fashion icon Angelina Jolie and Sofia Richie, famous for her always sophisticated and stylish looks, they all adopt it to perfection and make us want to succumb to these timeless pieces!

For our part, we never tire of this trend and we offer you numerous timeless pieces with impeccable qualities and meticulous details... Pieces to wear again and again, to bequeath and to offer, we have everything you need to adopt this Quiet Luxury to perfection...